Content Should Be RelevantAbout ten years ago, content was only created because it was expected of website owners to have something on their site. So content writing has been a random act meant to fulfill just the right kind of expectation. Now, consumers are smarter, and only devour content that is perceived controversial, helpful, and relevant. This means that content has now shifted from being an ordinary element to being an essential element online. To attain relevancy, content should be of quality.
Content Should Not Be About Links
Back then, content was written in order to build links out and into a website. This resulted in some businesses and website owners adapting black and gray hat SEO strategies. Times have changed since then. Google has enforced the idea that content should be written for humans and not for search engines. That takes you back to the concept of relevancy. If a content is relevant, more people will use it, and more will share it. That’s when the links that you need are created.
Content Should Be Used To Satisfy NeedsBefore, content was written in order to highlight products and services. Not now; content is expected to respond to the call of necessity. People nowadays don’t care much about what products or services are offered by a business because they know where to get it when they need it. What they don’t know is how to solve their problems, the answers to their questions, and satisfaction. This means that businesses nowadays should make people realize that they are in a position to fulfill such needs. Promoting products and services will naturally follow.
Content Should Be SharedHere’s what’s wrong with some businesses: they refuse to share what they don’t know thinking everything they ever think of qualifies as a trade secret. That’s wrong. To build authority, businesses should build trust. To build trust, useful content should be shared – at no extra cost. Once people begin to realize that their needs are being addressed, they’ll naturally drop by a website from time to time to see what’s new. Where’s the trade secret here? It’s about how you turn your visitors into customers.
To wrap it up, there’s one main attribute that content should have: personalization. Write content as if you’re talking to a person in front of you. Write as though the other person is engaged in a conversation with you. The more conversational content is, the more far-reaching and relevant it will become. Know by now that content is an invisible hand in your business. By tapping one’ shoulder, it might win a friend.